DNAinfo is exploring development of an application to search and hire local freelancers and potentially help connect users to exchange services. They have requested a 'mobile first' approach.
As a UX team of one, conduct research to help guide DNAinfo's new product leading to User Journeys and Wireframes ahead of an MVP.
Markets itself to freelancers and hirers within the tech space. Freelancers are looking for ways to exhibit their talent and find work and employers are looking for ways to assess and hire based their needs and confidence on the prospective freelancer.
DNA Service Exchange Club (DNASEC) fits in a similar space though should have more of a sense of location and community.
&& Internal payment / billing service, large global network, robust filter / searching system.
Takes pride in curating the freelancers they work with and provides monthly membership plans for the hirers. Working WORKING distinguishes itself by offering access to premium jobs and high-end creative services among their network of employers and freelancers.
Audience consists of Freelancers that would like to work on larger projects or higher-end jobs & Employers who are looking for vetted talent to work with.
&& slick design / premium jobs / memorable membership process / very selective regarding creatives
Aimed squarely at those taskers and hirers interested in home repair and improvement services. Hirers are looking to turn over a small home-task in an immediate window. Taskers are looking for a way to pick up nearby tasks and coordinate with hirers to get the job done.
&& immediate hires / well-designed mobile app / location based
ISO prospective clients and wants to share projects
ISO the right person for a job.
As indicated in the research our interviewees showed some healthy skepticism regarding an exchange and questioned whether it might be worthwhile (equal & fair). Given this response, our focus is on building out the freelancer and hirer roles, later adding an exchange feature as customized extension of both. Our goal here is to build out the search and browse features for each role and to test the usability of our application.
Initial User Flow
Looking first at our hirer, we wish to foster engagement and discovery through the act of browsing. Using an image-based approach user are encouraged to scroll, swipe, and inspect profies to allow for a quick scan and overview of skill sets before exploring further. Registered users will have access to a robust dashboard which is a repository to organize, evaluate and contact bookmarked users as well as share / view favorited projects.
Adkins has worked on numerous commercial and independent projects as a director of photography. He works largely as a freelancer and travels extensively for work. He lives with his partner in a small co-op by Prospect Park.
goals - find things in a hurry
devices - iwatch / iphone / imac
frustration - scheduling
apps & websites
Vimeo, Youtube, Amazon, Facebook, Google, Swarm, Gmail
Lena Carroll is a exhibition registrar at the New Museum and has lived in Park Slope for the last six years. She has one two year old daughter and is active in the neighborhood block association. She occasionally shops locally for boutique items and regularly purchases bulk house-goods via amazon.
goals - Being efficient with time, Researching Options, Meeting Neighbors
devices - iphone / ipad / macbook pro
frustration - learning new apps
apps & websites
New York Times, Amazon, Facebook, Google, Gmail